Indieish : Guerilla video production for the web

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October 2005. I’m in an Urban Outfitters store on Rue St. Catherine in Montreal. I see this display of calendars. Being a fan of a good Simpsons one liner or Far Side vignette, I check them out while the wife shops for psuedo vintage hipster coutre.

There I see it, a 365 day calendar of music for your iPod. A tune a day, just a click and 99 cents away from being yours. It hits me, not unlike the Sangria from Dunn’s Deli the night before.. The Commons. Rss. The Artists.

2006 will be the year you find a band who releases music under the Creative Commons that you love.

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• Whoever you may be.
• Whatever you may like to listen to
• No matter what (or if) you think of intellectual property
• No matter what you think of the RIAA
• Whether you’ve heard the phrase “Sony rootkit” or not
• Even if you know nothing of The Digital Millenium Copyright Act
• Even if you’ve never logged on to a P2P network
• Whether or not you’ve ever been aware of pay for play

I would like to believe that there is something here for you.

Many of the artists available under the Creative Commons are just as good as anything you might hear on plain ‘ol, everyday terrestrial radio. So “what’s the difference” you say? What is the difference between the artists you hear every day and the artists you’ll find under the Creative Commons?

Plain and simple, the artists you hear every day, many of them very talented, have the backing of the Major Record Labels. Sony, EMI, Warner and Universal, spend millions of dollars every year, and work really, really, really hard to make sure you hear the music they are selling. They have the collective power of giants.

They are the 800 pound gorilla of your sound scape.

No, they can’t manufacture hit records. The public is a fickle beast, a ‘hit’ is a combination of marketing and the public’s will to succomb to that marketing. What they can do, is pick a big handfull of bands, throw them all at the virtual public wall, and hope something ’sticks’. And for the 100 - 200 acts a year that are lucky enough to get this big shotgun launch, out of the thousands per year that are signed by record labels, out of those thousands emerge tens. Tens of acts that will make top 40 radio what it is this year.

But what of those thousands of other acts? Well, the record label still owns the rights to their music. They can’t promote it themselves, without the lion’s share of the profits from that promotion going directly into the hands of those same record companies that failed to promote them. They signed a contract, they got a ‘deal’, the dream of all musicians who just want to pursue their art and make a living, they got the golden record deal.

CC:365 exists to showcase those that went the other way. We are here, quite simply, to turn you , the music listener, on to some of the greatest music floating around the internet today. And, as an aside, the most revolutionary idea since Newton published his theory of gravity.

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Welcome to CC:365. You may love some of the music we release each day, you may hate some of it. We only hope and ask that you stick around to see what tomorrow brings.

-Grant Robertson

Program Director
CC:365

A full calendar year of Creative Commons licensed music. The time has come. Subscribe to the RSS feed and get one song a day, downloaded to your PC and ready to listen to.

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